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Industry Applications
555-230-024
2-22 Issue 5 January 1998
Any of DEFINITY ECS’s voice messaging products allow you to set up a voice
mailbox for receiving comments from retailers. You can handle the information
more elegantly by setting up an interactive survey using the CONVERSANT Voice
Information system. For example, those calling a retailer’s feedback hotline might
be presented with the following options:
■ To comment on an order, press 1.
■ To comment on a product, press 2.
After making one of these selections, the caller is given additional options, such
as:
■ Was your order delivered when promised?
■ Was your order complete?
■ Was your order undamaged?
The system can be set up to tabulate the data and generate reports, which could
be invaluable to suppliers. You can set up similar surveys to provide a variety of
market information for suppliers
— giving them information about the effective-
ness of an advertising campaign, for example.