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“Customers who find the books
they are looking for using the
HP iPAQ search system make
a purchase almost without fail,
and this leads to an increase
in revenue.”
Kim Jong-Hwa
Director
Bandi & Luni’s
HP iPAQ success story
Bandi & Luni’s, Korea
The challenge
- Increase sales by providing customers with the
information they need, instantly
The solution
- HP iPAQ Pocket PC h5450
- Customised book search and logistics management
system with wireless access
The results
- 50% reduction in personnel required for the
shop floor
- Increase in sales due to the fact that customers who
use the HP iPAQ search system purchase goods
Bandi & Luni’s increases operational efficiency
with the HP iPAQ Pocket PC
Bandi & Luni’s Korean outlet is one of the largest bookstores in Asia. It
carries more than two million books and with such large volumes of stock,
customers were finding it increasingly more difficult to locate the books
they wanted.
The PC search facilities presented another problem; they were too complex
and off-putting for many customers, particularly the elderly and those
lacking basic computer skills. The customer-friendly solution came in the
form of a pocket-sized HP iPAQ.
With HP iPAQ Pocket PCs, store assistants are able to carry out a multitude
of tasks, from stock ordering and inventory checks to book searches,
product returns and inter-store book transfers, while on the move.
Floor staff utilise the instant messaging capabilities of the HP iPAQ to
communicate with each other and service the same customer within different
sections of the store. In addition to reducing costs, increasing operational
efficiency and raising customer service standards, the HP iPAQ solution
has also significantly reduced the number of staff required to run the store.
What’s more, the Microsoft
®
Windows
®
platform is compatible with Bandi
& Luni’s back-end system, which enables easy data transfer and sharing.
This new interactive service has been well received with traditional and
modern customers. Thanks to HP, Bandi & Luni’s has found a way to keep
its customers coming back time and time again.