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HP iPAQ success story
Unitech, Taiwan
The challenge
- Maximise sales opportunities by providing sales
personnel with instant access to customer information
- Enhance customer service
The solution
- HP iPAQ Pocket PC h3900
- Mobile business management application
The results
- More proactive sales of product due to fast access
of customer information
- Improved Customer Relationship Management
- 20% increase in productivity among the sales force
The HP iPAQ Pocket PC
empowers sales personnel
to make product
recommendations based
on specific customer needs.
Unitech, one of Taiwan’s largest national distributors of IT products, found
it was unable to capitalise on sales opportunities due to the lack of
customer information available to field staff. To overcome this problem,
Unitech presented its sales personnel with the HP iPAQ Pocket PC; this
provided instant access to each customer’s buying patterns, their preferred
brands and the complete IT infrastructure of the company – empowering
sales personnel to make product recommendations based on specific
customer needs.
With the new system, detailed information is available across 3,000
categories of product and market research and price negotiation can be
conducted instantly. Customers can even place orders, make payments
and confirm delivery dates in one single meeting. This increases productivity
among the sales force and helps Unitech build stronger relationships with
its key clients.
Unitech employs a more targeted approach to
sales using the HP iPAQ Pocket PC