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Sony Ericsson
Mobile
Communications
Management Limited
Sony Ericsson House
202 Hammersmith
Road
London W6 7DN, UK
Call: +44 (0) 20 8762
5800
Visit:
www.sonyericsson.co
m
VAT Number GB781457994. Registered in England Number 4257114
Press Release
Sony Ericsson makes its move with a brand new
way to experience games on your mobile
The new Sony Ericsson F305 with Motion Gaming puts ‘fun and entertainment’ at the
heart of the mobile phone. In addition to horizontal gameplay and dedicated gaming
controls – to let you control the action the way you are used to – the F305 lets the
user control the action with a swing or a swipe of the phone.
Singapore, 17 June 2008 – Today’s announcement
sees Sony Ericsson putting gaming at the heart of
its latest phone release. Targeted firmly at a youth
audience, the F305 with Motion Gaming lets users
control games with the flick of a wrist or the swing
of an arm, and then see the results straightaway on
the screen. Using advanced motion sensor
technology, the phone can, for example, follow your
actions to imitate bowling or casting a fishing line.
With the F305 your favourite game is only one-click away. Enjoy the full gaming
experience with stereo speakers, which also come in handy for sharing the latest track on
the media player. Add a 2.0” screen into this pocket-sized slider phone and the F305
takes playing games on your mobile to a whole new level.
“Gaming is no longer something you do on your own.
It’s about having fun with your friends and interacting
with the game” says Sven Totté, Head of Product
Marketing at Sony Ericsson. “We have used motion
sensor technology before in our phones and
integrating it into gameplay is a natural progression.”
To complement the F305 there is also now a handy
new accessory available for the serious gamer.
Although the F305 gives you up to 8 hours of
gameplay, there is always now a back-up with the
Power Pack CPP-100. Attach it to your keyring and
when you need it, simply plug it into the phone to
receive an instant battery power boost.
The F305 is about more than just gaming. Slide it open and find it packed with the latest
Sony Ericsson features. Never miss a fun or unexpected moment with the phones 2.0
megapixel camera. Share your photos or music with friends via Bluetooth™ or Memory
Stick Micro™ (M2™). It will also be possible to change the look of your phone with Style-
up™ covers – two covers to choose from in box.